Münich was the destination chosen to carry out the third version of the ProChileInnovation Summit, an event organized by ProChile in alliance with the Federated State of Bavaria in Germany, and the accelerator WERK1. The instance seeks to insert SMEs and national entrepreneurs in the main innovation ecosystems of the world to promote other economic sectors of the country.

Marcela Zúñiga is an engineer with studies in process optimization, continuous improvement, project manager, among others, carried out in various countries around the world such as Brazil, Japan and Germany and with extensive experience in international business development in China, Slovakia, Spain, England . India, Latin America, and more. Today she represents Forcast as Country Manager and was in charge of traveling to Germany since the company was selected to participate in the ProChile Innovation Summit 2019.

During the event, the Forcast Country Manager was able to meet with Chilean businessmen seeking to generate business in that country and with various representatives of business accelerators and German companies interested in hiring Chilean companies, “that was mainly the focus of the event, where we they talked about the real requirements regarding technological services and software development ”. In addition, the delegation in which Marcela participated had the opportunity to meet the offices of prestigious companies such as Microsoft and BMW.

The event was attended by prominent representatives of the public and private sectors, among them, the Chilean Ambassador to Germany, Cecilia Mackenna; the Director General of ProChile, Jorge O’Ryan, the Vice Director General of the Ministry of Economy, Regional Development and Energy of the State of Bavaria, Ulrike Wolf; the Director of the International Department of the Bavarian Ministry of Economy, Energy and Regional Development, Markus Wittmann.

Marcela Zúñiga participated as a speaker in one of the panels of the workshop organized by ProChile, where various experiences were exchanged, “the perception of what should and should not be done was shared, in addition to providing recommendations and experiences.”

The expert points out that after a trip to the Germanic country in the middle of this year, a series of opportunities have been identified in Munich, “the main German brands and largest companies are there (…) The most serious businesses, with more support, or the most important of this line (IT services and software) are developed in Munich. In addition, it serves as a platform for nearby countries like Switzerland, which are also high consumers of these services ”.

The space granted by this Summit, as Marcela tells us, was very valuable both for its official agenda and that developed by Forcast in parallel. To review the full event program, click here