One of the most developed areas within Smart Marketing is the analysis of BigData from machine learning algorithms (Machine Learning). Making use of the immense data repository in the cloud, it is possible to segment and characterize users to make personalized recommendations at the right place and time.

Another area of application of AI in Marketing is advertising testing, with the purpose of measuring the level of impact or effectiveness that it has on the user. A widely used technology here is Biometric Marketing, which basically consists of monitoring the signals of the human body when faced with a certain stimulus. For example, it is possible to follow the path of the human eye and identify the residence time in a particular image.

Customer Service and Retention is another area where Artificial Intelligence will play an important role in the not too distant future. There are already companies that are implementing bots with Artificial Intelligence in order to establish direct communication with the user and offer them personalized options. Digital employees will allow people in the future to focus on what really matters, such as establishing strong and lasting relationships with customers.